({"html":"\n\t\n<div id=\"find\" class=\"cta top\">\n  <form action=\"/search\" method=\"get\">\n    <input id=\"video_suggest\" type=\"text\" name=\"query\" value=\"\" placeholder=\"Find an online video campaign\" /> \n    <input id=\"ms_submit\" type=\"submit\" value=\"Search\" class=\"ms_submit ui-button ui-widget ui-state-default ui-corner-all\" />\n  </form>\n</div>\n\n\n  <div id=\"driver\">\n    <ul class=\"r_list\">\n      <li><a href=\"#\" id=\"act_about\" rel=\"http://www.vidmeter.com/chart_types/2/about\">About this chart</a></li>\n      <li><a href=\"/archive#AdAgeChart\">Chart Archive</a></li>\n      <li><a href=\"http://corp.visiblemeasures.com/true-reach/\">Our methodology</a></li>\n    </ul>\n    <div class=\"update\">\n        UPDATED JULY 30, 2010\n    </div>\n\t\t<div class=\"text\">\n\t    <h1>The Top 10 Viral Video Ads Chart</h1>\n\t    <p>Updated Thursday mornings and published with <a href='http://adage.com/section/viral-video-charts/674' target='_blank'>Advertising Age</a>, <i>The Top 10 Viral Video Ads Chart</i> reveals the Web's top-performing brand-driven ad campaigns.</p>\n\t\t</div>\n    <div class=\"from\">\n      with \n        <a href=\"http://adage.com/section/viral-video-charts/674\" target=\"_blank\"><img src=\"http://www.vidmeter.com:80/images/logos/ad_age_organic.png\" alt=\"AdAge\" /></a>\n    </div>\n     \t\t\t        \n  </div>\n\n\n\n<div class=\"shadow\">\n  \n  \t\n<table class=\"videos\" id=\"video0\">\n  <tr class=\"head\">\n    <td class=\"sort\" colspan=\"3\">\n\t\t<a id=\"your_playlist\" href=\"#\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=47979&amp;chart_campaign_ids=47979%2C47980%2C47981%2C47982%2C47983%2C47984%2C47985%2C47986%2C47987%2C47988\">view your playlist</a>\n\t\t\n    \t<form>\n    \t\t<div id=\"sortbycontainer\">\n    \t\t\t<select id=\"sortby\" name=\"sortby\">\n    \t\t\t\t<option value=\"none\" selected=\"selected\">Sort By...</option>\n    \t\t\t\t<option value=\"rank\">Rank</option>\n    \t\t\t\t<option value=\"jump\">Biggest Jump</option>\n    \t\t\t\t\n    \t\t\t\t<option value=\"previous\">Last Week&#39;s Rank</option>\n    \t\t\t\t<option value=\"title\">Title</option>\n    \t\t\t</select>\n    \t\t</div>\n    \t</form>\n    </td>\n  </tr>\n</table>\n\n\n    <div id=\"ChartCampaigns\">\n  \t  <style scoped=\"scoped\">\n  #video1:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/47979');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video1\" \n    reach=\"11309342\"\n    jump=\"0\"\n    rank=\"1\"\n    weeks=\"-2\"\n    previous=\"1\"\n    title=\"Responses\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number same\" rowspan=\"2\">\n      <div class=\"rank\">1</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">1</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/2101/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=47979&amp;chart_campaign_ids=47979%2C47980%2C47981%2C47982%2C47983%2C47984%2C47985%2C47986%2C47987%2C47988#ChartCampaign_47979\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Responses</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Old+Spice\">Old Spice</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Wieden+%2B+Kennedy+%28Portland%29\">Wieden + Kennedy (Portland)</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>11,309,342</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video2:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/47980');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video2\" \n    reach=\"2159215\"\n    jump=\"6\"\n    rank=\"2\"\n    weeks=\"-6\"\n    previous=\"8\"\n    title=\"Perfect Length\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">2</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">8</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/2035/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=47980&amp;chart_campaign_ids=47979%2C47980%2C47981%2C47982%2C47983%2C47984%2C47985%2C47986%2C47987%2C47988#ChartCampaign_47980\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Perfect Length</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Gillette\">Gillette</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Jack+Morton\">Jack Morton</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>2,159,215</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video3:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/47981');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video3\" \n    reach=\"2158010\"\n    jump=\"36\"\n    rank=\"3\"\n    weeks=\"-4\"\n    previous=\"39\"\n    title=\"Life In A Day\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">3</div>\n      <div class=\"last\">\n        New\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/2107/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=47981&amp;chart_campaign_ids=47979%2C47980%2C47981%2C47982%2C47983%2C47984%2C47985%2C47986%2C47987%2C47988#ChartCampaign_47981\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Life In A Day</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=LG\">LG</a></span> / <span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=YouTube\">YouTube</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>2,158,010</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video4:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/47982');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video4\" \n    reach=\"2143315\"\n    jump=\"-2\"\n    rank=\"4\"\n    weeks=\"-4\"\n    previous=\"2\"\n    title=\"The Return of The Man Your Man Could Smell Like\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number down\" rowspan=\"2\">\n      <div class=\"rank\">4</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">2</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/2071/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=47982&amp;chart_campaign_ids=47979%2C47980%2C47981%2C47982%2C47983%2C47984%2C47985%2C47986%2C47987%2C47988#ChartCampaign_47982\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>The Return of The Man Your Man Could Smell Like</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Old+Spice\">Old Spice</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Wieden+%2B+Kennedy+%28Portland%29\">Wieden + Kennedy (Portland)</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>2,143,315</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video5:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/47983');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video5\" \n    reach=\"1993413\"\n    jump=\"-2\"\n    rank=\"5\"\n    weeks=\"-17\"\n    previous=\"3\"\n    title=\"Odor Blocker\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number down\" rowspan=\"2\">\n      <div class=\"rank\">5</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">3</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/591/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=47983&amp;chart_campaign_ids=47979%2C47980%2C47981%2C47982%2C47983%2C47984%2C47985%2C47986%2C47987%2C47988#ChartCampaign_47983\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Odor Blocker</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Old+Spice\">Old Spice</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Wieden+%2B+Kennedy+%28Portland%29\">Wieden + Kennedy (Portland)</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>1,993,413</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video6:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/47984');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video6\" \n    reach=\"1928529\"\n    jump=\"-2\"\n    rank=\"6\"\n    weeks=\"-25\"\n    previous=\"4\"\n    title=\"The Man Your Man Could Smell Like\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number down\" rowspan=\"2\">\n      <div class=\"rank\">6</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">4</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/522/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=47984&amp;chart_campaign_ids=47979%2C47980%2C47981%2C47982%2C47983%2C47984%2C47985%2C47986%2C47987%2C47988#ChartCampaign_47984\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>The Man Your Man Could Smell Like</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Old+Spice\">Old Spice</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Wieden+%2B+Kennedy+%28Portland%29\">Wieden + Kennedy (Portland)</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>1,928,529</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video7:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/47985');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video7\" \n    reach=\"1903151\"\n    jump=\"0\"\n    rank=\"7\"\n    weeks=\"-4\"\n    previous=\"7\"\n    title=\"EMC 20% Guarantee\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number same\" rowspan=\"2\">\n      <div class=\"rank\">7</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">7</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/2103/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=47985&amp;chart_campaign_ids=47979%2C47980%2C47981%2C47982%2C47983%2C47984%2C47985%2C47986%2C47987%2C47988#ChartCampaign_47985\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>EMC 20% Guarantee</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=EMC\">EMC</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>1,903,151</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video8:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/47986');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video8\" \n    reach=\"1210476\"\n    jump=\"-3\"\n    rank=\"8\"\n    weeks=\"-2\"\n    previous=\"5\"\n    title=\"Dentyne Pure\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number down\" rowspan=\"2\">\n      <div class=\"rank\">8</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">5</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/2102/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=47986&amp;chart_campaign_ids=47979%2C47980%2C47981%2C47982%2C47983%2C47984%2C47985%2C47986%2C47987%2C47988#ChartCampaign_47986\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Dentyne Pure</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Dentyne\">Dentyne</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Platinum+Rye+Entertainment\">Platinum Rye Entertainment</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>1,210,476</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video9:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/47987');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video9\" \n    reach=\"963783\"\n    jump=\"37\"\n    rank=\"9\"\n    weeks=\"-3\"\n    previous=\"46\"\n    title=\"Temperature Rising\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">9</div>\n      <div class=\"last\">\n        New\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/2108/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=47987&amp;chart_campaign_ids=47979%2C47980%2C47981%2C47982%2C47983%2C47984%2C47985%2C47986%2C47987%2C47988#ChartCampaign_47987\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Temperature Rising</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Victoria%27s+Secret\">Victoria's Secret</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>963,783</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video10:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/47988');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video10\" \n    reach=\"939553\"\n    jump=\"0\"\n    rank=\"10\"\n    weeks=\"-60\"\n    previous=\"10\"\n    title=\"Live Young\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number same\" rowspan=\"2\">\n      <div class=\"rank\">10</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">10</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/62/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=47988&amp;chart_campaign_ids=47979%2C47980%2C47981%2C47982%2C47983%2C47984%2C47985%2C47986%2C47987%2C47988#ChartCampaign_47988\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Live Young</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Evian\">Evian</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=BETC+Euro+RSCG\">BETC Euro RSCG</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>939,553</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table>\n  \t</div>\n  \n</div>\n\n<div id=\"video_foot\"></div>\n"})