({"html":"\n\t\n<div id=\"find\" class=\"cta top\">\n  <form action=\"/search\" method=\"get\">\n    <input id=\"video_suggest\" type=\"text\" name=\"query\" value=\"\" placeholder=\"Find an online video campaign\" /> \n    <input id=\"ms_submit\" type=\"submit\" value=\"Search\" class=\"ms_submit ui-button ui-widget ui-state-default ui-corner-all\" />\n  </form>\n</div>\n\n\n  <div id=\"driver\">\n    <ul class=\"r_list\">\n      <li><a href=\"#\" id=\"act_about\" rel=\"http://www.vidmeter.com/chart_types/2/about\">About this chart</a></li>\n      <li><a href=\"/archive#AdAgeChart\">Chart Archive</a></li>\n      <li><a href=\"http://corp.visiblemeasures.com/true-reach/\">Our methodology</a></li>\n    </ul>\n    <div class=\"update\">\n        UPDATED MAY 06, 2010\n    </div>\n\t\t<div class=\"text\">\n\t    <h1>The Top 10 Viral Video Ads Chart</h1>\n\t    <p>Updated Thursday mornings and published with <a href='http://adage.com/section/viral-video-charts/674' target='_blank'>Advertising Age</a>, <i>The Top 10 Viral Video Ads Chart</i> reveals the Web's top-performing brand-driven ad campaigns.</p>\n\t\t</div>\n    <div class=\"from\">\n      with \n        <a href=\"http://adage.com/section/viral-video-charts/674\" target=\"_blank\"><img src=\"http://www.vidmeter.com:80/images/logos/ad_age_organic.png\" alt=\"AdAge\" /></a>\n    </div>\n     \t\t\t        \n  </div>\n\n\n\n<div class=\"shadow\">\n  \n  \t\n<table class=\"videos\" id=\"video0\">\n  <tr class=\"head\">\n    <td class=\"sort\" colspan=\"3\">\n\t\t<a id=\"your_playlist\" href=\"#\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=30994&amp;chart_campaign_ids=30994%2C30995%2C30996%2C30997%2C30998%2C30999%2C31000%2C31001%2C31002%2C31003\">view your playlist</a>\n\t\t\n    \t<form>\n    \t\t<div id=\"sortbycontainer\">\n    \t\t\t<select id=\"sortby\" name=\"sortby\">\n    \t\t\t\t<option value=\"none\" selected=\"selected\">Sort By...</option>\n    \t\t\t\t<option value=\"rank\">Rank</option>\n    \t\t\t\t<option value=\"jump\">Biggest Jump</option>\n    \t\t\t\t\n    \t\t\t\t<option value=\"previous\">Last Week&#39;s Rank</option>\n    \t\t\t\t<option value=\"title\">Title</option>\n    \t\t\t</select>\n    \t\t</div>\n    \t</form>\n    </td>\n  </tr>\n</table>\n\n\n    <div id=\"ChartCampaigns\">\n  \t  <style scoped=\"scoped\">\n  #video1:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/30994');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video1\" \n    reach=\"2882618\"\n    jump=\"0\"\n    rank=\"1\"\n    weeks=\"-2\"\n    previous=\"1\"\n    title=\"So Not What Mom Would Wear\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number same\" rowspan=\"2\">\n      <div class=\"rank\">1</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">1</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/1895/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=30994&amp;chart_campaign_ids=30994%2C30995%2C30996%2C30997%2C30998%2C30999%2C31000%2C31001%2C31002%2C31003#ChartCampaign_30994\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>So Not What Mom Would Wear</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Lane+Bryant\">Lane Bryant</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Zimmerman\">Zimmerman</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>2,882,618</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video2:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/30995');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video2\" \n    reach=\"1660292\"\n    jump=\"0\"\n    rank=\"2\"\n    weeks=\"-5\"\n    previous=\"2\"\n    title=\"Odor Blocker\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number same\" rowspan=\"2\">\n      <div class=\"rank\">2</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">2</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/591/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=30995&amp;chart_campaign_ids=30994%2C30995%2C30996%2C30997%2C30998%2C30999%2C31000%2C31001%2C31002%2C31003#ChartCampaign_30995\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Odor Blocker</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Old+Spice\">Old Spice</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Wieden+%2B+Kennedy+%28Portland%29\">Wieden + Kennedy (Portland)</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>1,660,292</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video3:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/30996');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video3\" \n    reach=\"1333994\"\n    jump=\"9\"\n    rank=\"3\"\n    weeks=\"-2\"\n    previous=\"12\"\n    title=\"The Butterfinger Defense League\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">3</div>\n      <div class=\"last\">\n        New\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/1896/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=30996&amp;chart_campaign_ids=30994%2C30995%2C30996%2C30997%2C30998%2C30999%2C31000%2C31001%2C31002%2C31003#ChartCampaign_30996\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>The Butterfinger Defense League</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Butterfinger\">Butterfinger</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Threshold+Interactive\">Threshold Interactive</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>1,333,994</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video4:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/30997');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video4\" \n    reach=\"994958\"\n    jump=\"-1\"\n    rank=\"4\"\n    weeks=\"-48\"\n    previous=\"3\"\n    title=\"Live Young\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number down\" rowspan=\"2\">\n      <div class=\"rank\">4</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">3</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/62/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=30997&amp;chart_campaign_ids=30994%2C30995%2C30996%2C30997%2C30998%2C30999%2C31000%2C31001%2C31002%2C31003#ChartCampaign_30997\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Live Young</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Evian\">Evian</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=BETC+Euro+RSCG\">BETC Euro RSCG</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>994,958</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video5:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/30998');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video5\" \n    reach=\"579262\"\n    jump=\"0\"\n    rank=\"5\"\n    weeks=\"-13\"\n    previous=\"5\"\n    title=\"Oh Africa\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number same\" rowspan=\"2\">\n      <div class=\"rank\">5</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">5</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/550/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=30998&amp;chart_campaign_ids=30994%2C30995%2C30996%2C30997%2C30998%2C30999%2C31000%2C31001%2C31002%2C31003#ChartCampaign_30998\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Oh Africa</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Pepsi\">Pepsi</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=CLM+BBDO+%28Paris%29\">CLM BBDO (Paris)</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>579,262</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video6:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/30999');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video6\" \n    reach=\"543108\"\n    jump=\"-2\"\n    rank=\"6\"\n    weeks=\"-13\"\n    previous=\"4\"\n    title=\"The Man Your Man Could Smell Like\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number down\" rowspan=\"2\">\n      <div class=\"rank\">6</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">4</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/522/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=30999&amp;chart_campaign_ids=30994%2C30995%2C30996%2C30997%2C30998%2C30999%2C31000%2C31001%2C31002%2C31003#ChartCampaign_30999\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>The Man Your Man Could Smell Like</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Old+Spice\">Old Spice</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Wieden+%2B+Kennedy+%28Portland%29\">Wieden + Kennedy (Portland)</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>543,108</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video7:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/31000');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video7\" \n    reach=\"540358\"\n    jump=\"1000\"\n    rank=\"7\"\n    weeks=\"-1\"\n    previous=\"1000\"\n    title=\"Cyber Shot DSC TX 7\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">7</div>\n      <div class=\"last\">\n        New\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/1922/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=31000&amp;chart_campaign_ids=30994%2C30995%2C30996%2C30997%2C30998%2C30999%2C31000%2C31001%2C31002%2C31003#ChartCampaign_31000\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Cyber Shot DSC TX 7</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Sony\">Sony</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=180\">180</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>540,358</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video8:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/31001');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video8\" \n    reach=\"442901\"\n    jump=\"1\"\n    rank=\"8\"\n    weeks=\"-14\"\n    previous=\"9\"\n    title=\"Embrace Life\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">8</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">9</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/333/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=31001&amp;chart_campaign_ids=30994%2C30995%2C30996%2C30997%2C30998%2C30999%2C31000%2C31001%2C31002%2C31003#ChartCampaign_31001\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Embrace Life</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Sussex+Safer+Roads+Partnership\">Sussex Safer Roads Partnership</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>442,901</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video9:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/31002');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video9\" \n    reach=\"429216\"\n    jump=\"-2\"\n    rank=\"9\"\n    weeks=\"-48\"\n    previous=\"7\"\n    title=\"Xbox Project Natal\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number down\" rowspan=\"2\">\n      <div class=\"rank\">9</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">7</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/53/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=31002&amp;chart_campaign_ids=30994%2C30995%2C30996%2C30997%2C30998%2C30999%2C31000%2C31001%2C31002%2C31003#ChartCampaign_31002\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Xbox Project Natal</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Microsoft\">Microsoft</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>429,216</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video10:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/31003');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video10\" \n    reach=\"338757\"\n    jump=\"0\"\n    rank=\"10\"\n    weeks=\"-56\"\n    previous=\"10\"\n    title=\"Gymkhana Two\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number same\" rowspan=\"2\">\n      <div class=\"rank\">10</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">10</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/56/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=31003&amp;chart_campaign_ids=30994%2C30995%2C30996%2C30997%2C30998%2C30999%2C31000%2C31001%2C31002%2C31003#ChartCampaign_31003\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Gymkhana Two</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=DC+Shoes\">DC Shoes</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=In-House\">In-House</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>338,757</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table>\n  \t</div>\n  \n</div>\n\n<div id=\"video_foot\"></div>\n"})