({"html":"\n\t\n<div id=\"find\" class=\"cta top\">\n  <form action=\"/search\" method=\"get\">\n    <input id=\"video_suggest\" type=\"text\" name=\"query\" value=\"\" placeholder=\"Find an online video campaign\" /> \n    <input id=\"ms_submit\" type=\"submit\" value=\"Search\" class=\"ms_submit ui-button ui-widget ui-state-default ui-corner-all\" />\n  </form>\n</div>\n\n\n  <div id=\"driver\">\n    <ul class=\"r_list\">\n      <li><a href=\"#\" id=\"act_about\" rel=\"http://www.vidmeter.com/chart_types/2/about\">About this chart</a></li>\n      <li><a href=\"/archive#AdAgeChart\">Chart Archive</a></li>\n      <li><a href=\"http://corp.visiblemeasures.com/true-reach/\">Our methodology</a></li>\n    </ul>\n    <div class=\"update\">\n        UPDATED APRIL 12, 2010\n    </div>\n\t\t<div class=\"text\">\n\t    <h1>The Top 10 Viral Video Ads Chart</h1>\n\t    <p>Updated Thursday mornings and published with <a href='http://adage.com/section/viral-video-charts/674' target='_blank'>Advertising Age</a>, <i>The Top 10 Viral Video Ads Chart</i> reveals the Web's top-performing brand-driven ad campaigns.</p>\n\t\t</div>\n    <div class=\"from\">\n      with \n        <a href=\"http://adage.com/section/viral-video-charts/674\" target=\"_blank\"><img src=\"http://www.vidmeter.com:80/images/logos/ad_age_organic.png\" alt=\"AdAge\" /></a>\n    </div>\n     \t\t\t        \n  </div>\n\n\n\n<div class=\"shadow\">\n  \n  \t\n<table class=\"videos\" id=\"video0\">\n  <tr class=\"head\">\n    <td class=\"sort\" colspan=\"3\">\n\t\t<a id=\"your_playlist\" href=\"#\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=28337&amp;chart_campaign_ids=28337%2C28338%2C28339%2C28340%2C28341%2C28342%2C28343%2C28344%2C28345%2C28346\">view your playlist</a>\n\t\t\n    \t<form>\n    \t\t<div id=\"sortbycontainer\">\n    \t\t\t<select id=\"sortby\" name=\"sortby\">\n    \t\t\t\t<option value=\"none\" selected=\"selected\">Sort By...</option>\n    \t\t\t\t<option value=\"rank\">Rank</option>\n    \t\t\t\t<option value=\"jump\">Biggest Jump</option>\n    \t\t\t\t\n    \t\t\t\t<option value=\"previous\">Last Week&#39;s Rank</option>\n    \t\t\t\t<option value=\"title\">Title</option>\n    \t\t\t</select>\n    \t\t</div>\n    \t</form>\n    </td>\n  </tr>\n</table>\n\n\n    <div id=\"ChartCampaigns\">\n  \t  <style scoped=\"scoped\">\n  #video1:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/28337');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video1\" \n    reach=\"7166770\"\n    jump=\"3\"\n    rank=\"1\"\n    weeks=\"-2\"\n    previous=\"4\"\n    title=\"Odor Blocker\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">1</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">4</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/591/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=28337&amp;chart_campaign_ids=28337%2C28338%2C28339%2C28340%2C28341%2C28342%2C28343%2C28344%2C28345%2C28346#ChartCampaign_28337\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Odor Blocker</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Old+Spice\">Old Spice</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Wieden+%2B+Kennedy+%28Portland%29\">Wieden + Kennedy (Portland)</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>7,166,770</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video2:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/28338');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video2\" \n    reach=\"6334337\"\n    jump=\"1000\"\n    rank=\"2\"\n    weeks=\"-1\"\n    previous=\"1000\"\n    title=\"Earl and Tiger\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">2</div>\n      <div class=\"last\">\n        New\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/629/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=28338&amp;chart_campaign_ids=28337%2C28338%2C28339%2C28340%2C28341%2C28342%2C28343%2C28344%2C28345%2C28346#ChartCampaign_28338\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Earl and Tiger</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Nike\">Nike</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Wieden+%2B+Kennedy+%28Portland%29\">Wieden + Kennedy (Portland)</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>6,334,337</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video3:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/28339');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video3\" \n    reach=\"1629573\"\n    jump=\"0\"\n    rank=\"3\"\n    weeks=\"-45\"\n    previous=\"3\"\n    title=\"Live Young\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number same\" rowspan=\"2\">\n      <div class=\"rank\">3</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">3</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/62/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=28339&amp;chart_campaign_ids=28337%2C28338%2C28339%2C28340%2C28341%2C28342%2C28343%2C28344%2C28345%2C28346#ChartCampaign_28339\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Live Young</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Evian\">Evian</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=BETC+Euro+RSCG\">BETC Euro RSCG</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>1,629,573</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video4:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/28340');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video4\" \n    reach=\"1449857\"\n    jump=\"1\"\n    rank=\"4\"\n    weeks=\"-10\"\n    previous=\"5\"\n    title=\"The Man Your Man Could Smell Like\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">4</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">5</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/522/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=28340&amp;chart_campaign_ids=28337%2C28338%2C28339%2C28340%2C28341%2C28342%2C28343%2C28344%2C28345%2C28346#ChartCampaign_28340\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>The Man Your Man Could Smell Like</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Old+Spice\">Old Spice</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Wieden+%2B+Kennedy+%28Portland%29\">Wieden + Kennedy (Portland)</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>1,449,857</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video5:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/28341');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video5\" \n    reach=\"1276942\"\n    jump=\"10\"\n    rank=\"5\"\n    weeks=\"-13\"\n    previous=\"15\"\n    title=\"E*TRADE Super Bowl 2010\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">5</div>\n      <div class=\"last\">\n        Back on Chart\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/481/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=28341&amp;chart_campaign_ids=28337%2C28338%2C28339%2C28340%2C28341%2C28342%2C28343%2C28344%2C28345%2C28346#ChartCampaign_28341\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>E*TRADE Super Bowl 2010</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=E%2ATRADE\">E*TRADE</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Grey+%28New+York%29\">Grey (New York)</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>1,276,942</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video6:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/28342');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video6\" \n    reach=\"915383\"\n    jump=\"12\"\n    rank=\"6\"\n    weeks=\"-65\"\n    previous=\"18\"\n    title=\"T-Mobile Dance\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">6</div>\n      <div class=\"last\">\n        Back on Chart\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/35/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=28342&amp;chart_campaign_ids=28337%2C28338%2C28339%2C28340%2C28341%2C28342%2C28343%2C28344%2C28345%2C28346#ChartCampaign_28342\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>T-Mobile Dance</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=T-Mobile\">T-Mobile</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Saatchi+%26+Saatchi+%28London%29\">Saatchi & Saatchi (London)</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>915,383</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video7:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/28343');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video7\" \n    reach=\"880880\"\n    jump=\"1000\"\n    rank=\"7\"\n    weeks=\"-2\"\n    previous=\"1000\"\n    title=\"Business Card Throwing\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">7</div>\n      <div class=\"last\">\n        New\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/630/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=28343&amp;chart_campaign_ids=28337%2C28338%2C28339%2C28340%2C28341%2C28342%2C28343%2C28344%2C28345%2C28346#ChartCampaign_28343\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Business Card Throwing</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Samsung\">Samsung</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=The+Viral+Factory\">The Viral Factory</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>880,880</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video8:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/28344');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video8\" \n    reach=\"712835\"\n    jump=\"-1\"\n    rank=\"8\"\n    weeks=\"-45\"\n    previous=\"7\"\n    title=\"Xbox Project Natal\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number down\" rowspan=\"2\">\n      <div class=\"rank\">8</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">7</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/53/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=28344&amp;chart_campaign_ids=28337%2C28338%2C28339%2C28340%2C28341%2C28342%2C28343%2C28344%2C28345%2C28346#ChartCampaign_28344\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Xbox Project Natal</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Microsoft\">Microsoft</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>712,835</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video9:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/28345');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video9\" \n    reach=\"507659\"\n    jump=\"1\"\n    rank=\"9\"\n    weeks=\"-10\"\n    previous=\"10\"\n    title=\"Oh Africa\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">9</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">10</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/550/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=28345&amp;chart_campaign_ids=28337%2C28338%2C28339%2C28340%2C28341%2C28342%2C28343%2C28344%2C28345%2C28346#ChartCampaign_28345\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Oh Africa</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Pepsi\">Pepsi</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=CLM+BBDO+%28Paris%29\">CLM BBDO (Paris)</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>507,659</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video10:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/28346');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video10\" \n    reach=\"458414\"\n    jump=\"1\"\n    rank=\"10\"\n    weeks=\"-53\"\n    previous=\"11\"\n    title=\"Gymkhana Two\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">10</div>\n      <div class=\"last\">\n        Back on Chart\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/56/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=28346&amp;chart_campaign_ids=28337%2C28338%2C28339%2C28340%2C28341%2C28342%2C28343%2C28344%2C28345%2C28346#ChartCampaign_28346\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Gymkhana Two</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=DC+Shoes\">DC Shoes</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=In-House\">In-House</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>458,414</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table>\n  \t</div>\n  \n</div>\n\n<div id=\"video_foot\"></div>\n"})