({"html":"\n\t\n<div id=\"find\" class=\"cta top\">\n  <form action=\"/search\" method=\"get\">\n    <input id=\"video_suggest\" type=\"text\" name=\"query\" value=\"\" placeholder=\"Find an online video campaign\" /> \n    <input id=\"ms_submit\" type=\"submit\" value=\"Search\" class=\"ms_submit ui-button ui-widget ui-state-default ui-corner-all\" />\n  </form>\n</div>\n\n\n  <div id=\"driver\">\n    <ul class=\"r_list\">\n      <li><a href=\"#\" id=\"act_about\" rel=\"http://www.vidmeter.com/chart_types/2/about\">About this chart</a></li>\n      <li><a href=\"/archive#AdAgeChart\">Chart Archive</a></li>\n      <li><a href=\"http://corp.visiblemeasures.com/true-reach/\">Our methodology</a></li>\n    </ul>\n    <div class=\"update\">\n        UPDATED MARCH 15, 2012\n    </div>\n\t\t<div class=\"text\">\n\t    <h1>The Top 10 Viral Video Ads Chart</h1>\n\t    <p>Updated Thursday mornings and published with <a href='http://adage.com/section/viral-video-charts/674' target='_blank'>Advertising Age</a>, <i>The Top 10 Viral Video Ads Chart</i> reveals the Web's top-performing brand-driven ad campaigns.</p>\n\t\t</div>\n    <div class=\"from\">\n      with \n        <a href=\"http://adage.com/section/viral-video-charts/674\" target=\"_blank\"><img src=\"http://www.vidmeter.com:80/images/logos/ad_age_organic.png\" alt=\"AdAge\" /></a>\n    </div>\n     \t\t\t        \n  </div>\n\n\n\n<div class=\"shadow\">\n  \n  \t\n<table class=\"videos\" id=\"video0\">\n  <tr class=\"head\">\n    <td class=\"sort\" colspan=\"3\">\n\t\t<a id=\"your_playlist\" href=\"#\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=219748&amp;chart_campaign_ids=219748%2C219749%2C219750%2C219751%2C219752%2C219753%2C219754%2C219755%2C219756%2C219757\">view your playlist</a>\n\t\t\n    \t<form>\n    \t\t<div id=\"sortbycontainer\">\n    \t\t\t<select id=\"sortby\" name=\"sortby\">\n    \t\t\t\t<option value=\"none\" selected=\"selected\">Sort By...</option>\n    \t\t\t\t<option value=\"rank\">Rank</option>\n    \t\t\t\t<option value=\"jump\">Biggest Jump</option>\n    \t\t\t\t\n    \t\t\t\t<option value=\"previous\">Last Week&#39;s Rank</option>\n    \t\t\t\t<option value=\"title\">Title</option>\n    \t\t\t</select>\n    \t\t</div>\n    \t</form>\n    </td>\n  </tr>\n</table>\n\n\n    <div id=\"ChartCampaigns\">\n  \t  <style scoped=\"scoped\">\n  #video1:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/219748');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video1\" \n    reach=\"96400342\"\n    jump=\"1000\"\n    rank=\"1\"\n    weeks=\"-1\"\n    previous=\"1000\"\n    title=\"Kony 2012\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">1</div>\n      <div class=\"last\">\n        New\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/5890/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=219748&amp;chart_campaign_ids=219748%2C219749%2C219750%2C219751%2C219752%2C219753%2C219754%2C219755%2C219756%2C219757#ChartCampaign_219748\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Kony 2012</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Invisible+Children\">Invisible Children</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>96,400,342</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video2:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/219749');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video2\" \n    reach=\"2958896\"\n    jump=\"1000\"\n    rank=\"2\"\n    weeks=\"-1\"\n    previous=\"1000\"\n    title=\"Dollar Shave Club - Our Blades are F***ing Great\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">2</div>\n      <div class=\"last\">\n        New\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/5891/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=219749&amp;chart_campaign_ids=219748%2C219749%2C219750%2C219751%2C219752%2C219753%2C219754%2C219755%2C219756%2C219757#ChartCampaign_219749\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Dollar Shave Club - Our Blades are F***ing Great</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=DollarShaveClub.com\">DollarShaveClub.com</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>2,958,896</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video3:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/219750');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video3\" \n    reach=\"2199802\"\n    jump=\"1000\"\n    rank=\"3\"\n    weeks=\"-1\"\n    previous=\"1000\"\n    title=\"The new iPad\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">3</div>\n      <div class=\"last\">\n        New\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/5892/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=219750&amp;chart_campaign_ids=219748%2C219749%2C219750%2C219751%2C219752%2C219753%2C219754%2C219755%2C219756%2C219757#ChartCampaign_219750\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>The new iPad</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Apple\">Apple</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=TBWA%5CMedia+Arts+Lab\">TBWA\\Media Arts Lab</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>2,199,802</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video4:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/219751');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video4\" \n    reach=\"1898261\"\n    jump=\"1000\"\n    rank=\"4\"\n    weeks=\"-2\"\n    previous=\"1000\"\n    title=\"L'Odyssee de Cartier\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">4</div>\n      <div class=\"last\">\n        New\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/5893/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=219751&amp;chart_campaign_ids=219748%2C219749%2C219750%2C219751%2C219752%2C219753%2C219754%2C219755%2C219756%2C219757#ChartCampaign_219751\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>L'Odyssee de Cartier</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Cartier\">Cartier</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Marcel+Worldwide\">Marcel Worldwide</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>1,898,261</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video5:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/219752');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video5\" \n    reach=\"1634308\"\n    jump=\"1000\"\n    rank=\"5\"\n    weeks=\"-2\"\n    previous=\"1000\"\n    title=\"Do Ya Thing\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">5</div>\n      <div class=\"last\">\n        New\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/5894/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=219752&amp;chart_campaign_ids=219748%2C219749%2C219750%2C219751%2C219752%2C219753%2C219754%2C219755%2C219756%2C219757#ChartCampaign_219752\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Do Ya Thing</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Converse\">Converse</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>1,634,308</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video6:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/219753');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video6\" \n    reach=\"1269904\"\n    jump=\"-3\"\n    rank=\"6\"\n    weeks=\"-6\"\n    previous=\"3\"\n    title=\"Just My Shell\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number down\" rowspan=\"2\">\n      <div class=\"rank\">6</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">3</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/5705/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=219753&amp;chart_campaign_ids=219748%2C219749%2C219750%2C219751%2C219752%2C219753%2C219754%2C219755%2C219756%2C219757#ChartCampaign_219753\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Just My Shell</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=M%26M%27s\">M&M's</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=BBDO+%28New+York%29\">BBDO (New York)</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>1,269,904</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video7:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/219754');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video7\" \n    reach=\"1221958\"\n    jump=\"1000\"\n    rank=\"7\"\n    weeks=\"-1\"\n    previous=\"1000\"\n    title=\"Best-Tees\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number up\" rowspan=\"2\">\n      <div class=\"rank\">7</div>\n      <div class=\"last\">\n        New\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/5895/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=219754&amp;chart_campaign_ids=219748%2C219749%2C219750%2C219751%2C219752%2C219753%2C219754%2C219755%2C219756%2C219757#ChartCampaign_219754\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Best-Tees</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Old+Navy\">Old Navy</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Crispin+Porter+%2B+Bogusky\">Crispin Porter + Bogusky</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>1,221,958</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video8:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/219755');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video8\" \n    reach=\"1095738\"\n    jump=\"-6\"\n    rank=\"8\"\n    weeks=\"-3\"\n    previous=\"2\"\n    title=\"Smoked by Windows Phone\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number down\" rowspan=\"2\">\n      <div class=\"rank\">8</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">2</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/5842/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=219755&amp;chart_campaign_ids=219748%2C219749%2C219750%2C219751%2C219752%2C219753%2C219754%2C219755%2C219756%2C219757#ChartCampaign_219755\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Smoked by Windows Phone</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Microsoft\">Microsoft</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>1,095,738</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video9:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/219756');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video9\" \n    reach=\"1036982\"\n    jump=\"-5\"\n    rank=\"9\"\n    weeks=\"-9\"\n    previous=\"4\"\n    title=\"Smell is Power\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number down\" rowspan=\"2\">\n      <div class=\"rank\">9</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">4</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/5325/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=219756&amp;chart_campaign_ids=219748%2C219749%2C219750%2C219751%2C219752%2C219753%2C219754%2C219755%2C219756%2C219757#ChartCampaign_219756\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Smell is Power</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Old+Spice\">Old Spice</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=Wieden+%2B+Kennedy+%28Portland%29\">Wieden + Kennedy (Portland)</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>1,036,982</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table><style scoped=\"scoped\">\n  #video10:hover .relative .spark {background: url('http://www.vidmeter.com:80/chart_campaigns/spark_image/219757');}\n</style>\n\n<table \n    class=\"videos sortable\" id=\"video10\" \n    reach=\"1002446\"\n    jump=\"-9\"\n    rank=\"10\"\n    weeks=\"-3\"\n    previous=\"1\"\n    title=\"Southwest Patty Melt\">\n  <tr class=\"top\">\n    <td class=\"checkbox\" rowspan=\"3\">\n    </td>\n    <td class=\"number down\" rowspan=\"2\">\n      <div class=\"rank\">10</div>\n      <div class=\"last\">\n        Last Week<br /><span class=\"rank\">1</span>\n      </div>\n    </td>\n    <td class=\"cover\" rowspan=\"2\" >\n      <div class=\"image playable\" style=\"background-image: url('http://www.vidmeter.com:80//collections/2/campaigns/5841/exemplar_image');\" data-playlist-path=\"http://www.vidmeter.com/playlists?chart_campaign_id=219757&amp;chart_campaign_ids=219748%2C219749%2C219750%2C219751%2C219752%2C219753%2C219754%2C219755%2C219756%2C219757#ChartCampaign_219757\">\n        <a href=\"#\" class=\"notext\">Watch Video</a>\n      </div>\n    </td>\n    <td class=\"title\">\n      \n        <h2>Southwest Patty Melt</h2>\n      \n      <p class=\"genre\">\n        \n<span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Carl%27s+Jr.\">Carl's Jr.</a></span> / <span><a title=\"Brand\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&brand=Hardee%27s\">Hardee's</a></span> | <span><a title=\"Agency\" name=\"vmc_browse_link\" href=\"/browse?chart_type_id=2&agency=72andSunny+%28Los+Angeles%29\">72andSunny (Los Angeles)</a></span>\n      </p>\n    </td>\n  </tr>\n  <tr class=\"mid\">\n    <td class=\"reach\"><div class=\"relative\"><div class=\"spark\"></div>True Reach&trade;: <span>1,002,446</span></div></td>\n  </tr>\n  <tr class=\"bottom\">\n    <td class=\"related\" colspan=\"2\"></td>\n\t\t<td class=\"share\">\n\t\t</td>\n  </tr>\n</table>\n  \t</div>\n  \n</div>\n\n<div id=\"video_foot\"></div>\n"})